Four Canadian agencies took home Effie Awards last night at the New York gala. The North American Effie Effectiveness Index, which honours effective marketing, celebrated its 44th year, named P&G as the most effective advertiser in Canada, WPP as the most effective advertising holding company, and Ogilvy & Mather as the most effect advertising network.
Within Canada, Toronto-based Leo Burnett/Arc Worldwide Canada won Gold in Media Idea, for the Ikea Moving Day campaign, while Taxi took home a Gold in the Restaurant Category for its work with Boston Pizza. Juniper Park grabbed a silver in the David v. Goliath category for its work with EOS lip balm, and Ogilvy & Mather took two Bronzes in Beauty Products & Services and Influencers category for work on Unilever.
A full list of the index can be found at: http://www.effieindex.com.
