KFC lets Facebook fans cook like the Colonel

The QSR offers up its secret recipes to fans via Facebook.
Colonel Sanders Autobiography

Last November, KFC announced it had discovered the “long-lost” autobiography of Colonel Sanders containing several secret recipes. Now the fast-food giant will use social media to distribute the book to its customers around the world free of charge.

Beginning Tuesday, fans of the KFC Canada Facebook page can download material from the book, including a forward from the company’s first franchisee and “secret” recipes with titles like Upside-down Peach Cobbler.

The campaign is exclusive to Facebook in Canada and is billed as the first-ever book launch on that social network. KFC plans unique content for its Canadian audience, where many people don’t know Sanders spent the final years of his life living in a bungalow in Mississauga.

Grip Limited handled the campaign in Canada. The goal is to personalize the iconic Colonel for a generation of customers who may not be familiar him.

“We want to reintroduce the Colonel to our customers in Canada,” said Jessica Tran, business manager at Grip. “Some know him quite well, but some don’t know him at all.”

On June 4 the entire book will be available for download free of charge on various KFC Facebook pages. It will not be sold online or at traditional bookstores.

“Our goal is to share the autobiography with as many people as possible, free of charge,” said Tatiana Carrascal, senior marketing director, KFC Canada. “We couldn’t think of a better way to do that than via Facebook.”