Pizza Hut tantalizes with a new offering

The Yum Restaurants pizza chain promotes its new "Signature Singles" dish with new creative from Grip.

Pizza Hut has recently launched a TV and digital campaign for its new Signature Singles pizzas, targeting families and young adults between the ages of 18 and 49.

The new Signature Singles are personal sized pies with gourmet toppings, available at dine-in locations until July 22.

TV creative was handled by Grip Limited, while MediaCom handled planning and purchasing for the campaign.

The QSR is promoting its new dish with ad palcements on specialty channels such as TSN, History, Discovery, YTV and HGTV as well as on conventional stations including CTV, Global and Citytv, says Marissa Robinson, account planning supervisor, MediaCom.

Pizza Hut is looking to appeal to a broad set of consumers by communicating its diverse offerings and unique tastes, says Beverley D’Cruz, marketing director, Pizza Hut of the creative, which features close-ups of fresh ingredients such as garlic shrimp with white sauce.

“Our pizzas generally tend to be shareable pizzas [but] people don’t necessarily agree on the toppings,” says D’Cruz, adding that the small-portion pizzas were created so that each consumer could indulge in their own choice of ingredients.