Quebec condiment maker expands product line

Maison Orphee expands its national presence with new line of sea salts.

Quebec City-based condiment and oil maker Maison Orphée is expanding its product range, delivering a line of sea salt to supermarkets across the country this September.

Founded in 1983 with annual revenues of around $10 million, Maison’s products are available in specialty food stores across the country, although about 70% of its business is done in la belle province. Maison specializes in cold-pressed organic cooking oils and condiments, and expanding the product range into sea salts is part of a larger push to put its products on the shelves of more supermarkets nationwide. The company’s CEO Élisabeth Bélanger told La Presse last year she wants to double revenues by the end of 2014.

Quebec agency Lg2boutique is implementing the sea salt launch. The new packaging it designed for the product represents a continuation of work the agency has done for Maison dating back three years. Featuring minimalist horizontal stripes, the design evokes the allure of the ocean, says Claude Auchu, VP CD and design at Lg2boutique. His firm works on packaging for Maison’s 35 other products, which include oils, vinegars and condiments. “We wanted to keep a continuity in the presence of the brand visually,” says Auchu.

The campaign behind the launch of the salt line will feature in-store promotion only, using displays that feature lighthouses and ocean-related imagery like sea shells. Other display stalls will feature only the horizontal sea-blue bars found on other Masion products.