Plan UK

Singer, songwriter and Plan UK supporter Gabriella Cilmi, trials Plan UK’s interactive advert on a bus stop in London’s Oxford ...

Plan UK

Singer, songwriter and Plan UK supporter Gabriella Cilmi, trials Plan UK’s interactive advert on a bus stop in London’s Oxford Street, for the launch of the charity’s Because I am a Girl campaign, which highlights the lack of choices for the world’s poorest girls. 
 PRESS ASSOCIATION Photo. Picture date: Wednesday February 22, 2012. The screen on the bus shelter uses facial recognition software with a HD camera to determine whether it’s a man or woman standing in front of the screen. Passersby can opt-in to interact with the technology by standing in front of the screen and having their face scanned to view the ad and find out more about Plan’s work to help some of the world’s poorest girls. For more information visit www.choicesforgirls.org. Photo credit should read: Anthony Devlin/PA