Leo Burnett named TD Bank AOR

The agency takes over from Draftfcb as the bank's creative agency of record.

TD Bank Group has confirmed the appointment of Leo Burnett as its creative agency of record  in Canada. In a short statement released Tuesday morning, the bank said it conducted a review to consolidate offline and digital advertising, social media and merchandising.

“We were very impressed with the quality of all the agencies we met with throughout the review,” stated Dominic Mercuri, executive vice president, community, environment and chief marketing officer, in the release. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities.”

Draftfcb is TD’s former AOR. The bank said its other agencies (Starcom in Canada for media and Tierney in the U.S.) are not affected by this decision. TD Bank spokesperson Cathryn Black said Tuesday afternoon the bank had no further comments on the announcement.

Check back later for more on this story.


Photo credit: Corrinely, Flickr Creative Commons.