Zulu Alpha Kilo hires Ari Elkouby as CD

Proximity's former ACD is known for his award-winning work on M&M's "Find Red" campaign.

Zulu Alpha Kilo has added Ari Elkouby to its CD ranks on Monday, joining co-CDs Shane Ogilvie, Mark Francolini and Jon Webber.

“We’re thrilled to have Ari as part of our team,” said Zak Mroueh, president and ECD, Zulu Alpha Kilo, in a release.

Elkouby moves from Proximity where he worked as ACD, winning multiple awards for his work, including Cannes Lions, One Show Pencils, as well as wins at the ADCC and CMAs. He also made strategy’s top 10 art directors list on this year’s Creative Report Card, largely thanks to his work as AD on Proximity’s “Find Red” campaign, a Google Maps scavenger hunt for M&Ms. Prior to Proximity, he worked with Minneapolis-based Fallon Worldwide.

The move accommodates the Toronto agency’s growth of new business, including Audi and Corona.

Stay tuned for more details.