Juniper Park and MediaCom win CIBC

The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.

CIBC has confirmed that Juniper Park will assume the creative responsibilities from the bank’s previous agency, Publicis. The agency will be responsible for the overall brand strategy and planning, creative development and execution as well as its social media efforts, according to a release.

“It is a privilege for Juniper Park to be working with CIBC, North America’s strongest bank. We look forward to crafting the next chapter with them,” said Jill Nykoliation, President, Juniper Park.

On the media side, MediaCom has won the media planning and buying duties for CIBC, following a nine-month selection process. The agency takes over from ZenithOptimedia.

Beginning Nov. 1, MediaCom will be tasked with working on the brand’s media strategy, search, planning and buying.

“We were very impressed with Juniper Park and MediaCom and we look forward to working with them as we continue to evolve the CIBC brand with messages that address real solutions for our clients,” said Stephen Forbes, CIBC’s executive VP, marketing, communications and public affairs.

Photo credit: markyeg, Flickr Creative Commons