The New York-based Art Directors Club and the Advertising and Design Club of Canada are partnering to help bring more international exposure to the Canadian advertising community, says Ignacio Oreamuno, executive director of the ADC.
Members of both organizations will be offered a joint membership to benefit from each club’s offerings. Further, anyone who enters the ADCC’s annual award show will be given a two-for-one discount on entries into the ADC awards, a move meant to increase Canadian participation at the New York show, he says.
“It always bugged me that Canada would do great stuff and keep quiet, and no one was really reading about it,” says Oreamuno, who is a naturalized Canadian. “So I thought, here I am, the first Canadian to run an international advertising-based organization, this is a great opportunity help my country and get other people to see the other great stuff coming out of Canada. This is an opportunity to show the best work Canada is doing, and show it through ADC.”
The clubs are also working on a New York and Toronto showing of the other nation’s work.
This is the first partnership of its kind for either of the organizations, and will help build the cross-border exposure for both U.S. and Canadian work, says Lance Martin, CD, Taxi 2 and president of the ADCC board of directors.
Image: the 2011 ADC Award book
