New Balance Canada names Arnold Toronto AOR

The agency will focus on digital and in-store work for the retailer.

Athletic apparel company New Balance Canada has named Arnold Toronto its agency of record. Boston-based Arnold Worldwide has been the global creative agency of record for New Balance since June 2010. Arnold Toronto’s duties for New Balance Canada will include creative adaptation for traditional advertising, digital and social media support, and select in-store work.

“Our counterparts at Arnold Worldwide have done some fantastic work for New Balance, and we will strive to continue to bring this amazing global brand idea to life in Canada,” said Bill Sharpe, chairman of Arnold Toronto, in a statement.

“New Balance Canada is excited to enter into this relationship with an established and award-winning agency like Arnold Toronto,” said Andrew Prendergast, New Balance’s  general manager in Canada, in a statement.