Anomaly wins Mexx

The agency has been awarded the global business for the retailer, working out of its Toronto and Amsterdam offices.
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Anomaly has been awarded the global account for Mexx, with work for the retailer coming out of the agency’s Toronto and Amsterdam offices.

The global Anomaly team will be led out of Amsterdam, with key personnel from Toronto, led by president Franke Rodriguez, working locally on the Canadian market for Mexx, according to a release on the win.

The win follows a four-month strategic assignment that saw the agency working with Mexx Headquarters in Amsterdam on a new brand and communications strategy.

Mexx was acquired by firm the Gores Group in September of last year, and is in the process of leveraging the retailer’s existing presence in Canada, Germany, the Netherlands, Belgium, France and Russia, expanding that geographic footprint into Asia and building the e-commerce platform.

Anomaly will be involved in brand and business activities on multiple fronts, including advertising, partnerships, digital and social media across all markets, according to the release.

“Their world class brand experience, strategic thinking and breadth of creativity made Anomaly the ideal partner for us as we look to drive growth and progress, not just in our organization but the entire retail environment,” said Doug Diemoz, CEO, Mexx.

“Nothing is more gratifying than working top to bottom, across the full breadth of an organization as it forges a new future,” said Hazelle Klønhammer, president, Anomaly Amsterdam. “We have a lot of faith in the client, their ambition and their desire for progress.”

Photo: Buddawiggi, Flickr Creative Commons