Telefilm Canada has named Lg2boutique its agency of choice in a review that included pitches from 27 agencies across Canada.
Lg2boutique, the design arm of Montreal agency Lg2, will develop the brand image for Telefilm Canada and its partners. A major component of the account will be ensuring consistency in visual communications at international events such as the Cannes Film Festival, the Toronto International Film Festival (TIFF) and Sundance.
“We’re very excited. It’s a three year contract and generally the we don’t have multi-year contracts in the design field,” says Lg2boutique’s VP and CD, Claude Auchu.
He says Lg2boutique is developing strategy and will soon present its ideas to Telefilm, with the the first work hitting market later in the spring. The agency hasn’t yet decided whether it will hire staff to accommodate the increased workload.
Telefilm had previously worked with a variety of agency partners on its visual communications, but will now go exclusively with Lg2boutique.
Auchu says the Telefilm mandate goes beyond simply promoting the organization itself. “We need to promote the Canadian film industry in addition to Telefilm Canada,” says Auchu. “One of the challenges is going to be to group everyone under one umbrella and showcase the talent in our Canadian movie industry.”
“These [film] festivals are a really, really busy environment,” he says. “There’s a multitude of signage and posters and promotional stuff talking up everyone’s talents. It’s going to be a challenge to attract people to what we have to say.”
