SapientNitro hires new CD

Alison Garnett joins the Toronto agency after a stint at Critical Mass.

Alison Garnett joins Toronto’s SapientNitro creative team as a creative director, reporting directly to CCO Gaston Legorburu.

She most recently held the position of CD at Toronto-based Critical Mass and creative brand lead at Taxi. According to LinkedIn, she joined the agency in November 2012.

The 20+ year ad veteran specializes in identity, design and advertising across channels, according to a release, and will work with other creative directors Elliott Smith and James Wilkinson.

Garnett’s hire caps off a busy hiring year for SapientNitro, which named its creative team as its fastest growing office, which added recent hires Wilkinson, formerly of Saatchi, strategy director Scott Weisbrod, formerly of Blast Radius and director of brand strategy Dean Foerter, formerly from BBDO.