Publicis Montreal has been named AOR for the Quebec Press Council (CPQ) after winning a competitive review for the account involving two other unnamed agencies. Publicis’ mandate is to raise the 40-year-old press watchdog’s profile among the Quebec public.

The two parties will launch a 360-campaign in about two months across the province, featuring creative for television and radio, as well as a heavy web and social media component.

“The [CPQ] has existed for 40 years but the public doesn’t really know about it,” Carl Robichaud, VP and CD, Publicis Montreal, tells strategy. “The first campaign will run for a couple of months, but what we want to create is an ongoing platform.”

He says the account is worth under $1 million and that the agency has no plans to hire staff to handle the additional work.

“Despite its importance to the world of journalism, the CPQ suffers from a lack of awareness within Quebec. The Publicis Montreal team has demonstrated a precise comprehension of the mandate and have proposed simple and pertinent creative solutions to demystify our role,” said Julien Acosta, director of communications, Quebec Press Council, in a statement.

The CPQ has dealt with over 2,000 complaints from the public regarding various electronic and print media. Judge John H. Gomery presides over the council.