CASSIES: Cundari wins Creative Effectiveness

Pain Squad nabs Globe Effectiveness Prize.

Not a carbon-copy of the Cannes Creative Effectiveness Lion, however mirroring similarly stringent criteria, the Globe Effectiveness Prize was awarded to “Pain Squad” at this year’s CASSIES. To be eligible for this award (presented by the Globe and Mail in its second year), the case had to have picked up at least one Lion at the Cannes Advertising Festival, as well as an accolade at the CASSIES. Cundari did so for its client SickKids, snagging two Golds at Cannes and another at the CASSIES for the app, which is designed to help kids monitor their condition. The Globe prize includes a fully paid entry into this year’s Cannes Effectiveness category (where the agency will vie for the Lion), and a full-week delegate pass to the festival for the client.