This year’s Creative Report Card could have been anybody’s race. In the end, it was BBDO and Leo Burnett that rocked the awards circuit, hauling home more trophies than their rivals.
The former claims top Agency and top Creative Director as well as runner-up Brand (Wrigley). The latter boasts our top Brand (P&G) as its client and employs the top Art Director and Copywriter.
Compiling and computing over a thousand awards lets strategy take a bigger picture look at where agencies outrival others. For instance, Draftfcb scored top marks for radio executions, while Cundari showed it has the know-how to pull off international wins for its mobile work. This isn’t to say agencies put all their eggs in one basket. Creative fortes fuel development across the board, as agencies implement labs that support innovation and structures that propel collaboration.
Read on to see who made the grade this year, and more.
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Creative directors – full list
Brand winner: P&G moves beyond mom
Brand runner-up: Wrigley’s expands retail touch
Agency winner: BBDO lights up small screens
Agency runner-up: Leo Burnett shows no fear
Creative director winners and runner-up
