Keynote conversation with Xavier Kochhar, MediaLink, The future of content & advertising: How to use data, tech (and a little market intelligence) to amplify value

In a keynote conversation, Xavier Kochhar will tap into his own on-the-ground experiences to discuss the current trends of branded ...

In a keynote conversation, Xavier Kochhar will tap into his own on-the-ground experiences to discuss the current trends of branded content including the emergence of the branded content media companies like Red Bull. How has branded content evolved? What are the most effective campaigns today? And where is this all headed?

Mr. Kochhar has been on the cutting edge of branded content entertainment for over a decade. He started his career as a corporate packaging agent at the William Morris Agency (now William Morris Endeavor Entertainment) in Beverly Hills before joining Disney’s Corporate Alliance group as a principal on behalf of the company’s media assets. Now, as an Los Angeles-based managing partner at the advisory firm MediaLink, Mr. Kochhar provides critical counsel and strategic direction to media, advertising, entertainment and technology industries and to companies and institutional investors that interact with those sectors.

Xavier Kochhar
Managing Partner
MediaLink LLC

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