Twist Marketing acquired by Riata Partners

The Edmonton-based outsourcing company has added the Calgary agency to its fold to bolster its marketing offerings.

Twist Marketing, based out of Calgary, has been acquired by Edmonton-based Riata Partners. Riata bills itself as an outsourcing company for small- and medium-sized companies, that provides client-demand services, such as marketing, web design and HR services. Some of its clients include Subway, Coast Hotels & Resorts and Fountain Tires. The sale bolsters Riata’s marketing services, and gives it an office in Calgary.

The acquisition also gives Twist Marketing a chance to expand to Edmonton, as well as additional resources to pitch larger accounts in Alberta and Western Canada.

Twist will retain its brand and Catherine Proulx (pictured) will stay on as managing director, according to a release. Twist has worked with clients, including the City of Castlegar, the Calgary International Children’s Festival, Direct Energy and Tourism Medicine Hat.