Crowdsourcing: Building Communities Around Ideas

Fostering and managing an online community is an important part of a brand’s social life. However, online community members often ...

Fostering and managing an online community is an important part of a brand’s social life. However, online community members often feel powerless to express their ideas in a way that matters to them. In this session, Brennan McEachran, the creator of community engagement app SoapBox, will explain what brands can learn from his experiences crowdsourcing ideas from online groups of consumers, students, gamers and political supporters in order to achieve offline goals while maintaining a highly engaged community through transparency and critical thinking.

Brennan McEachran founded the tech start-up HitSend during his second year as a commerce student at Ryerson University. Looking for ways to make his school a better place he created Soapbox, a community crowdsourcing tool that helps online communities gather, prioritize and execute ideas. It is now used by Ryerson, Indigo Books and RBC and in February 2013, Justin Trudeau partnered with HitSend to solicit ideas from Canadians as part of his federal liberal leadership campaign. McEachran also teaches Mockups to Launch, an ongoing series of seminars on how to design and build web ideas.

Brennan McEachran

CEO & Founder

Hitsend

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