Cruising for Connections: What Brands Can Learn From Dating Apps

Back when GPS-enabled smartphones ushered in a wave of location-based apps like Foursquare, it was ballyhooed as fundamentally changing how ...

Back when GPS-enabled smartphones ushered in a wave of location-based apps like Foursquare, it was ballyhooed as fundamentally changing how people would connect. While locative apps haven’t reached the critical mass of Facebook or Twitter, there are success stories, specifically in areas of common interest – such as Grindr, a popular app for men seeking other men with five million members, and hundreds of millions of messages sent annually. Drawing on his research, game designer and author Jaime Woo will compare the experiences of Foursquare and Grindr to outline the design lessons and engagement strategies brands can learn from dating apps.

Jaime Woo is a writer, game designer and the co-founder/director of Toronto-based festival Gamercamp. He is also the author of Meet Grindr: How One App Changed The Way We Connect, a book about design principles and hook-up apps, and the creator of Gargoyles, a physical game that was shown at gaming festivals in New York City, Los Angeles, London and Melbourne. Woo has spoken at SXSW Interactive, NXNE Interactive and the University of Toronto’s Rotman School of Business.

Jaime Woo

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Meet Grindr

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