Bell Media’s new brand content upfront

Branded content.  Branded entertainment.  Brand inspired content.  Brand integration.  Product placement.  None of this is new. Advertisers and media agencies have ...

Branded content.  Branded entertainment.  Brand inspired content.  Brand integration.  Product placement.  None of this is new.

Advertisers and media agencies have long partnered with media companies to increase the exposure their brand messaging receives by creating stronger ties between the program and their product.  This relationship is push-pull with media companies pushing out new content products that advertisers can be a part of when the alignment is right.  Advertisers, on the other hand, issue RFP’s to media agencies and companies to solicit media/content solutions that align with their brand attributes and are a reflection of the advertiser’s brand personality.

See how the Bell Media Brand Partnerships team can work for your brand, and watch as a new branded content opportunity is unveiled.

Mary Kreuk

VP Brand Partnerships

Bell Media Inc.

Additional speakers:

Michelle Crespi Executive Producer, Lifestyle Content Bell Media Inc.

Melissa Grelo CP24 Bell Media Inc.

Cynthia Loyst Innerspace Bell Media Inc

Lainey Lui etalk Bell Media Inc.

Traci Melchor etalk Bell Media Inc.

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