Target is soft-launching another 17 stores across Ontario today – mostly centred on the GTA – with another four slated to open on March 28. This will mark the end of the soft openings, with 100 more locations set to open in April across Canada.

Strategy got a sneak peek at the Toronto East York Town Centre location, guided by SVP merchandising John Morioka. Can’t check out one of the 20 open locations yourself? Check out the video below.

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Video by Jennifer Horn