BBDO leads New York Festivals shortlist

Proximity, DDB, Juniper Park, Leo Burnett, Taxi and BlackJet are also in the running at the international award show, to be announced May 2.

BBDO Toronto leads the charge for Canadian agencies shortlisted for prizes at the New York Festivals International Advertising Awards.

The agency has 11 entries, including two in the digital category for its “Touch the Untouchable” and “Create the Rainbow” campaigns for Wrigley Canada/Skittles, as well as for its FedEX Canada “Gimmicks” ad.

BBDO-owned Proximity Canada has four entries for its Campbell’s “Soup at hand – hand-warmer” campaign, which involved taking a giant, portable soup can hand warmer (equipped with an internal camera and QR code for people to “like” Campbell’s on Facebook) to ski hills, hockey arenas and bus stops.

In total, there were 23 Canadian entries on the shortlist, including three entries from Taxi and  two for Leo Burnett, while DDB Canada’s Edmonton branch, Toronto-based Blackjet and Juniper Park each nabbed one.

The winners will be announced Thursday May 2 at the New York Show at the New York Public Library’s Beaux-Arts building. Winners are chosen following five rounds of judging by a jury composed of CCOs from around the globe.

Entrants are judged for the following competitions: Avant-garde, branded entertainment, craft, creative marketing effectiveness, design, digital, direct & collateral, film, integrated, outdoor, print, public & media relations, public service, radio and student.

Photo via New York Festivals