MacLaren McCann Vancouver is tackling the myriad channels by introducing its first SVP and director of media innovation to the agency. Twenty-year ad vet John Hall will fill this new role, where he will lead a connections practice to abet the coordination of marketing across platforms.

Hall has worked in industries across the board, including automotive, financial, communications, food and beverage, as well as tourism. He recently left his post as managing partner at Dare Digital in Vancouver to lead the new initiative at MacLaren McCann. Hall has also held senior roles at agencies Y&R and Cossette.

“I am thrilled that John Hall has joined the MacLaren McCann team to lead and inspire innovative connections that achieve meaningful results,” said Hagan Ainsworth, SVP general manager in a release. “John’s diverse experience, collaborative style and digital background make him the natural person to lead this innovative practice.”