The 2013 Clio Award winners were announced this week, with top Canadian winner Leo Burnett Toronto bagging four trophies.
The “Street House” cardboard house constructed by Leo Burnett for Raising the Roof won a Silver in the Environmental category as well as a Bronze in OOH. The house, which sat nestled between concrete buildings in downtown Toronto, was meant to raise awareness of homeless youth in the city.
The agency also took home a Bronze for the “Lobster Party” point-of-purchase materials it designed for Earl’s Kitchen + Bar, and another Bronze for its Ikea “Human Coupons” execution that saw the brand scatter people-turned-coupons across Vancouver (those who located the coupons were given up to $1,000 to spend at the store).
DDB Vancouver won a Bronze for its Big Sisters of BC “First Time/Like Me/Wanna Baby” public service announcements. Its digital arm, Tribal DDB, took home a Bronze award for the McDonald’s “Your Questions. Our Answers” campaign that had consumers ask the brand questions pertaining to its food offerings.
BBDO also took home two awards, one Silver for its Skittles “Dr. Cyclops” online spot and a Bronze for the “Curls” posters it created for the Toronto Jewish Film Festival.
Taxi Toronto snagged a Silver for its direct mail campaign for WVRST Restaurant, titled “WVRST Sausage Party Invite,” and the Vancouver arm of the agency took home a packaging Bronze award for Dependable, a brand of motor oils and fluids for the farming and construction industry.
Zulu Alpha Kilo claimed two Clio awards – a Bronze for its Audi Quattro Experience where the auto brand invited pedestrians to play with Audi iPad-controlled slot cars in an installation in Toronto, and another Bronze for its “Over Qualified Interns Frank” video for the National Advertising Benevolent Society.
Cossette Montreal also went home with two Bronze (one in the corporate identity category and another in typography) for the “OFF” branding it created for Infopress.
Lg2 also snagged two Bronzes, one for corporate identity award for refreshed branding for pork production company F. Menard and another for its “Anthem of Shame” PSA for the Quebec Automobile Insurance Corporation that showed drunk drivers blowing on breathalyzers to create a shameful musical song.
Grey Canada bagged an innovative media Bronze for the “World’s Most Valuable Social Network” campaign created for the Missing Children’s Society of Canada. The campaign had people donate their Facebook profile to the charity where they could send alerts to their feed when a child went missing.
And finally, Grayson Matthews took home a Silver for its sound design in Sport Chek’s “The Anthem” spot.
To view all of the Clio winners and their cases, click here.
