There’s something iconic about Canadian clothing company Roots. Maybe it’s the beaver logo, Perhaps it’s the signature outdoor themes in its campaigns or It could even be the ubiquitous sweatshirt you spent your college days in. revisit the company’s 40-year history along the Algonquin Provincial Park trail – where founders Michael Budman and Don Green first met – and follow Roots’ brilliant and sometimes strange journey
Getting back to its Roots
May 31, 2013

LATEST NEWS

Agencies
Cannes Lions 2025: Gold and Bronze Young Lions go to Rethink and Cossette Media teams

Loyalty & CRM
PC Optimum and DoorDash come together to extend loyalty value

Industry Moves
Agency News: Cossette Toronto names new ECD, appoints pair of GCDs

Collabs
Cheekbone Beauty collaborates with Kent Monkman to launch the Powwow Kit
TOP STORIES

Agencies
Courage and BHLA claim Best of Show honours at 2025 Marketing Awards

C-Suite
Jess Spaulding steps down as PepsiCo Canada CMO to take new role in U.S.

Agencies
Ian Mackenzie, Ryan Bullock launch cross-functional agency Memory
