Getting back to its Roots

Canadian clothing company Roots turns 40 this year, and we map out its journey to icon status.
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There’s something iconic about Canadian clothing company Roots. Maybe it’s the beaver logo, Perhaps it’s the signature outdoor themes in its campaigns or It could even be the ubiquitous sweatshirt you spent your college days in. revisit the company’s 40-year history along the Algonquin Provincial Park trail – where founders Michael Budman and Don Green first met – and follow Roots’ brilliant and sometimes strange journey

Click here to see the map of Roots’ journey.