Blast Radius wins BRP

Bombardier's power-sports products arm has brought the WPP-owned agency on board as global digital AOR.

Vancouver-based Blast Radius is strapping on a helmet and taking up power-sports.

The digital agency has been selected global digital AOR by the Valcourt, Québec-based Sea-doo and Ski-doo  maker BRP, the power-sport arm of Bombardier, following a multi-agency search.

BRP says WPP-owned Blast Radius will be called on to provide thought leadership in delivering winning digital strategies.

”Our aim is to create an enhanced and consistent consumer experience worldwide,” Chris Dawson, VP and Gm, International division of BRP, said in a statement. “It was therefore fundamental that we partner with a global digital agency, one with [a] solid international understanding and capabilities.”