Emma Fox leaving Walmart

The CMO will head back across the pond to the U.K., where she will work with car and bike retailer Halfords as its commercial director.
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Walmart Canada’s EVP/CMO Emma Fox will be returning to her home country for a job at Halfords, a car, bike and outdoor retailer, as its commercial director, according to a May 23 press release from the U.K. store.

The news has been kept quiet on this side of the Atlantic, but according to London-based Retail Week, Fox will assume her new role in September. She’ll be responsible for trading, marketing and digital at Halfords.

“Emma has been instrumental in her role in driving a real customer focused agenda for the business,” said Susan Schutta, Walmart spokesperson. “She has also played a key leadership role in driving the Global Diversity agenda and had the honour of chairing the President’s Global Council of Women Leaders.” She’ll be moving back to the U.K. to be closer to family and friends.

Fox, who joined Walmart Canada in June 2011, had been with the global retailer for 14 years, including 12 spent at Asda, its U.K. division. During her tenure, she’s taken on a number of roles, including brand management, merchandise planning and development, media, category marketing and consumer insights, among others.

After assuming the CMO role in Canada, Fox spent the better part of six week flying across the country to learn about Walmart customers. Since taking the reins, she’s spearheaded the retailer’s Mom of the Year program launched in 2012, which asked Canadians to nominate their mothers for the title; helped build out the private label food line, Our Finest, and home line, HomeTrends; and chaired the Canadian Leadership Council, which overseas initiatives such as the advancement and recruitment of women in manager roles.

No word yet on Fox’s replacement.

With files from Emily Wexler