While in Cannes this year, strategy popped into the Microsoft Advertising “Experience Centre” to participate in an exclusive tour of the latest tech coming out of the company.

Microsoft has been busy at work creating spandex walls that act as touch-screens but are also malleable to the touch (recommended for use in retail storefronts), as well as interactive banner ad units for Vice.com’s mobile applications (which includes the ability to click-to-buy products in the ad) and technology that allows couples to simultaneously shop for Ikea products from home and in-store using both tablet and smartphone.

Watch the video below to see a demonstration of all three new and interactive technologies from Microsoft and its partners.

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