Five questions with Phil Thomas

The Cannes Lions CEO on marketers and tech cos at the festival, the challenges with jury selection, and why certain campaigns win big.

Strategy caught up with Cannes Lion CEO Phil Thomas on his recent tour to Canada to discuss the struggles of creating gender-balanced juries, the issue and rewards of increasing marketers’ presence in Cannes, how tech companies are changing the festival and why certain campaigns sweep the awards.

Videography by Jennifer Horn.