TBWA\Toronto has added two digital specialists to its team.

TBWA alum Lindsay Hutchinson (pictured right) has returned to the agency after spending nearly two years as a consultant and then a user experience designer at digital shop Twist Image. She now oversees TBWA’s interactive work as its head of digital experience.

“We’re thrilled to have her back because what she adds to the team is what moves our digital work from good to great,” said George Nguyen, managing director at TBWA in a release. “In the digital world, there isn’t a higher priority than the audience’s experience with the brand.”

Lucia Mancuso, who is also president of web design agency The Blog Studio, joins TBWA as its director of digital and social strategy and will help the agency to integrate the digital and social worlds with the use of traditional channels. “I consider her a pioneer in the social media arena and the exact combination of expertise and entrepreneurialism that our clients need to succeed in this space,” added Nguyen.