Bleublancrouge has added two new creatives to its office in Montreal.

Crystal Beliveau joins the agency as copywriter and Fabrice Bouty takes on the role of art director.

Ten-year copy vet Beliveau spent a good chunk of her career at agency Marketel, where she was hands deep in campaign work for Air Canada while also helping out on client accounts such as Rona, Rogers, Liberté, Standard Life and Maybelline New York.

During Bouty’s seven years working in the ad industry, he’s made pit stops at agencies Republik, Tank and Publicis. At these shops, he worked on campaigns for big-name brands such as Coca-Cola, Chrysler, Toyota, Air France, L’Oréal, Bud Light, Mercedes and Lexus.