Keynote: Decoding the new shopper mind

A decade of swift and stunning change has profoundly affected the psychology of shoppers and consequently, how, when and why ...

A decade of swift and stunning change has profoundly affected the psychology of shoppers and consequently, how, when and why they shop and buy.

Back by popular demand, consumer psychologist, Kit Yarrow, from Golden Gate University in San Francisco, will take attendees on a tip-filled guided tour of the radically revised minds and hearts of today’s shoppers. Revealing, for the first time, new data and examples from her upcoming book, Decoding the new consumer mind: How and why we shop and buy, to be published in March 2014, Yarrow will describe how three dynamic, socio-cultural shifts have transformed shoppers and will outline four essential strategic shifts that businesses need to make to connect with a new shopper mentality.

Yarrow, who has won awards for her research in consumer psychology, is the author of Gen BuY, published in 2009, and a regular contributor to The Wall Street Journal, The New York Times, Good Morning America, and a variety of other media.

Kit Yarrow, Ph.D.

Chair, Department of Psychology,

Golden Gate University

Sponsored by


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