Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.

Cossette has been named the marketing communications agency for Via Rail’s main brand work as well as its Via Preference loyalty program, taking over from previous AOR, Palm + Havas

“I’m very proud that we won these two national accounts. This win shows that the integrated services we offer, along with our extensive expertise in cutting-edge relational marketing, are fulfilling the needs of major brands,” says Mélanie Dunn, president of Cossette in Quebec in a release on the wins.

The agency will begin working with the brand in a couple weeks and will work alongside the brand’s media AOR Touché.

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