JWT has brought in a VP of integrated broadcast to help the Toronto office continue down its media-agnostic path.

Andrew Schulze will join the agency on Monday to lead all video production – regardless of the medium – after 13 years at DDB as its director of broadcast production, says Brent Choi, chief creative and integration officer, JWT.

Though the agency has had a head of production before, the role has been vacant since Choi joined the agency a year ago, and true to Schulze’s title and incoming mandate, the agency shifted the responsibilities away from oversight over television output, towards management of all video output.

Schulze’s appointment caps off a busy hiring spree at the agency, following its Air Canada account win back in September, which has meant the agency can expand its creative team, Choi says.

Other senior hires include Nicole Ellerton and Mark Lewis, who joined as ACDs on Nov. 25. The pair most recently worked at KBS+, helping to launch the Target brand in Canada. At JWT, they’ll work across all clients, with a focus on Air Canada. Dan Bache also joined the agency as an art director at the beginning of the month, having previously worked at Giants and Gentlemen.

The four were joined by Alan Macdonald, who came aboard in mid-October as SVP digital operations and technology, by way of Naked Creative Consultancy, where he was a partner in digital, operations and new business.

“As we move forward, we’re looking at a model that doesn’t partner with a digital arm or a sister agency,” says Choi of the media-agnostic hires. “All of our people will be experts and skilled in multiple media rather than having a different agency on another floor that does the digital output.”

The hiring spree follows the agency’s spring drive, which saw five new design and digital creatives join the company.

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