It’s that time of year again. Strategy’s annual Cause + Action awards, which celebrates brands that are making a socially responsible difference by creating change in areas such as sustainable development, community programs and diversity, is now open for submissions.
Past winners include Bell, Coca-Cola, Stanfield’s, Home Depot, Hellman’s, Virgin Mobile and Dove.
Last year’s winning brands appealed to micro-givers with easy-to-do philanthropic tasks, such as talking on the phone for Bell‘s “Let’s Talk Day,” making a simple pledge to give a voice to polars bears for Coca-Cola and WWF or participating in online micro-volunteering for Koodo.
To enter, you will be asked to submit a 700-word case about a CSR program from the past year. Cases will be judged by an industry panel on criteria including brand DNA, uniqueness, awareness, legs and overall success.
Submission deadline: Friday, February 14, 2014
For more information or to receive a submission package, please Jennifer Horn at jhorn@brunico.com or call (416) 408-2300 ext. 528.
Winners will be profiled in the May issue of strategy.