Keynote: Big Data and Mobile. How they’re (really) revolutionizing retail ROI

Growth-focused brands recognize that Big Data is the key to survival in the crowded retail-scape, and mobile is also playing ...

Growth-focused brands recognize that Big Data is the key to survival in the crowded retail-scape, and mobile is also playing a big shopper change agent role.
Aimia’s Cincinnati-based VP knowledge development, Rick Ferguson, brings both tools into sharper focus by sharing new research on Canadian shoppers mobile behaviour and showing how Big Data is set to transform the world of loyalty. He’ll also map out how retailers and manufacturers can work together to use data more effectively to build more profitable relationships with customers.
Ferguson’s remit entails developing global loyalty marketing thought leadership, research and best practices.

Rick Ferguson

VP, Knowledge Development

Aimia

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