How Huggies helped Walmart win new moms

When retailers and manufacturers align their shopper strategies and customize programs based on shared objectives, both parties win. That was ...

When retailers and manufacturers align their shopper strategies and customize programs based on shared objectives, both parties win. That was certainly the case with the Huggies baby room by design microsite, a unique collaboration that helped Walmart with its goal of building loyalty with first-time moms. Denise Darroch, Kimberly Clark’s field shopper marketing manager, and John McCullagh, from agency partner Geometry Global, will dissect the campaign from its conception through execution, and share how it drove loyalty and sales for two powerhouse brands.

Denise Darroch

Field Shopper Marketing Manager,

Kimberly Clark Canada Inc

John McCullagh

Account Supervisor

Geometry Global

Click here to register online or contact Chris Vin at 416-408-2300 ext 483.

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