The Artist and the Brand: How Creator-Powered Content is Shaping Brand Evolution

As media consumption becomes increasingly dominated by the social feed, personalities are disproportionately representing the top channels on YouTube, Twitter, ...

As media consumption becomes increasingly dominated by the social feed, personalities are disproportionately representing the top channels on YouTube, Twitter, Tumblr and Facebook.

Funny or Die has been a front-runner in tapping these celebs for brand light viral videos that defy ad or comedy categorization. While most have subtle integrations, FOD is now working more directly with brands.

This begs the question: What is the new role of creator collaboration and how does it impact a brand’s content marketing efforts?

Chris Bruss, VP of branded entertainment for Funny or Die and president of FOD’s commercial production company Gifted Youth, discusses the pros (and cons) of artist-and-brand-powered content evolution.

Chris Bruss

VP, Branded Entertainment


Funny or Die

Moderating:
Rae Ann Fera

Journalist and Creative Curator

Co.Create

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