Western retail reinvention

Competing with national retail giants is challenging for local retailers with smaller marketing budgets, so innovation is critical. Two of ...

Competing with national retail giants is challenging for local retailers with smaller marketing budgets, so innovation is critical. Two of Western Canada’s key retailers are tackling that ongoing battle with new initiatives: Overwaitea Food Group’s Dan Howe will highlight innovative in-store programs at the group’s new Calgary stores; while Lisa Gorchinski will focus on partnership programs that have driven success for Calgary Co-op.

And bringing a brand POV to the table, Campbell’s senior shopper marketing manager Mike Dickoff will lead discussion on the overall challenges and opportunities for brands and retailers in western provinces.

Mike Dickoff

Sr. Shopper Marketing Manager

Campbell Company of Canada

Lisa Gorchinski

Marketing Director

Calgary CoOperative Association Ltd

Dan Howe

VP, Marketing,
Communcinations & Loyalty

Overwaitea Food Group

Click here to register online or contact Joel Pinto at 416-408-2300 ext 650.

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