… & The Short of It

In a pithy creative rebuttal to the long-form, there’s a plethora of short-and-sweet innovative projects popping up. From instagram to ...

In a pithy creative rebuttal to the long-form, there’s a plethora of short-and-sweet innovative projects popping up. From instagram to mini-series-as-commercials, this panel explores some of the unusual new approaches and cool technologies in the branded content space.

David Bigioni Vice President Brand Marketing at Molson Coors Canada and Alastair Taylor SVP, Managing Partner, Strategy and Insights at MEC Canada discuss which approach works best to attract and engage viewers, build social buzz – and have a shelf life.


David Bigioni

Vice President Brand Marketing

Molson Coors Canada


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Terry Chang


SVP Group Director, LiquidThread & Investment

StarVest Media Group


Alastair Taylor

SVP, Managing Partner, Strategy and Insights

MEC Canada


Moderating:


Mark Campbell


Founding Partner and CEO

VMG Cinematic

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