Shopper Innovation Awards: Chocolats Favoris shows off its fine sweets

The Quebec chocolate company highlights its handmade quality with a redesign that wins a Bronze in Packaging.

Bronze: Packaging

Family-run Chocolats Favoris is an artisanal chocolate maker founded in 1979, with three stores in Quebec City and the surrounding area. Primarily a summer destination, the brand wanted to showcase its entire Fine Chocolate offering in a way that would drive growth throughout the year.

Chocolats Favoris is centred on chocolate that is “fait-main d’ici” (hand-made here) with a resolutely Quebecois identity that helps to differentiate it from European and other Canadian competitors.

In November 2013, Lg2boutique helped create playful Quebec symbols to accompany colours featured on the chocolate bar packaging. On the label, a sober black typeface contrasts with a manuscript-like red ampersand.

To complement the redesigned Chocolats Favoris logo, a red monogram, which looks like melted chocolate, closes each package to create a background motif.

And employees wrap each bar by hand to reinforce the idea behind the locally hand-made product.

Despite zero mass media investment, sales at the three stores grew by 20% within the first six months after the redesign.

Brand: Chocolats Favoris (Dominique Brown, Virginie Faucher)
Agency: lg2boutique
VP and CD: Jacques de Varennes
Account director: Sandie Lafleur
Strategic planner: Catherine Darius
Designers: Sonia Delisle, Mira Gauthier
Illustrator: Anthony Verge
Computer technicians: David Boivin, Marie-Ève Roussy
Production director: Julie Pichette