Global agency Draftfcb has changed its name to FCB (Foote, Cone & Belding).

Individual offices will typically add their city to the prefix FCB, such as FCB Toronto, while agencies with an expertise will adopt it into their name, such as FCB Health, according to a release. The new name is being rolled out at offices today with a colourful logo design.

Today, the agency has a unified offering after brands Draft and FCB amalgamated seven years ago, said Carter Murray(pictured), Global CEO, Draftfcb, in the release . “It’s time to simplify our brand name as well to reflect our focused identity and direction.”