We’re a stubborn, set-in-our-ways species. Indeed, it’s going to take a lot for us to just quit wasting limited resources. Who would’ve thought though, that a couple of ad agencies would be the ones to say enough is enough and come up with some simple, non-obtrusive solutions? And who would have thought that solution could come from our fonts?
Cheil China and Grey London have a set of inventions for Friends of the Earth and Ryman Stationery that could very well curb paper and ink wastage.
Cheil and Friends of the Earth have produced a disappearing ink that fades over two to three days when in contact with CO2, therefore leaving a clean sheet of paper to be reused.
Grey and Ryman Stationery have created the most sustainable font. How is it eco-friendly, you ask? Well, it uses one-third less ink than any other, meaning those mass-produced flyers you print for your clients would be greener, and all you did was try a new font. And the best part is, it’s easy on the eyes.
[iframe_youtube video = “C4XcdpXtkmQ”]
