By Jennifer Horn & Tanya Kostiw
The Art Directors Club (ADC) held its 93rd Annual Awards last week, and Canada got eight chances to stand on stage during the two-night show, with agencies and artists taking home ADC Cubes to add to their mantles.
The first Gold for Canada went to Juniper Park for the “Information is Ammunition” print piece it created for the Canadian Journalists For Free Expression (CJFE). The Toronto shop won its Cube in the photography/illustration category. The second Gold went to artist Tavis Coburn for his commissioned series of “Crowd Goes Wild” illustrations for Fox Sports.
Sid Lee and Leo Burnett both took home Silver prizes. The former was awarded for the packaging it created for Blue Goose (a line of organic and natural meats), while the latter shop took home a prize for print ads for P&G’s Bounce product, titled “Repels Pet Hair,” which featured cats, dogs and rabbits cowering away from a box of Bounce dryer sheets.
A single Bronze Cube went to Vancouver-based creative studio Giant Ant for the animated short story video it created for Toms Shoes, which told the illustrated story of the company’s “one for one” business model (below).
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Three merits were given to Canadian contenders, with Zulu Alpha Kilo taking home one for the “Day of the Dead” packaging it created for Corona last year. (The shop also recently won a Shopper Innovation Award for the Mexican design that was intended to recruit a younger generation of drinkers.)
The second and third merits went to design shop Hambley & Wooley of Toronto for designing Flash Reproductions’ Wayward magazine around a “Bees” theme, and to Montreal-born artist Jody Hewgill for her illustrations for the Moontower Comedy Festival in Austin, Texas.
In addition to the ADC Awards, the organization held its Tomorrow Awards, with both shows held in conjunction with the ADC Festival of Art + Craft in Advertising and Design in Miami Beach.
Creative for Canadian band Arcade Fire was named one of five recipients at the Tomorrow Awards. Google Creative Lab’s “Just a Reflektor” for Arcade Fire/Google is an interactive film, which allows viewers to watch it on a computer while also waving their smartphone or tablet across the screen to enhance their experience, and even become part of the film itself.
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The ADC’s Tomorrow Awards recognize creative work based upon boundary-pushing, innovative technology. Other award winners include Hakuhodo Kettle’s “Hands on Search” for Yahoo! Japan, VML’s “Folly Plugged-In Live Theater Performance” for Folly Theater, Lemz’s “Sweetie” for Terre des Hommes and Garbergs’ “Follow Nattjouren’s Road to Christmas” for Stockholm Stadmission.
A common thread among the winners of this year’s awards show was their aim to encourage those watching to make a difference, according to a release.
Click here for more on the winning creative, including judges’ feedback.
