From the stupefying to the stupendous, MiC, Playback and strategy are releasing the names of the 93 entries that made it into the second round of the 2014 AToMiC Awards judging. We’ll be announcing categories each week until the final week before the gala, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.
In the fourth installment, here are the shortlists for Best Broadcast Integration and Best Digital Engagement (in random order):
Best Broadcast Engagement
Coke Zero campaign
Coca-Cola Canada
Zulu Alpha Kilo
Grojband: The Show Must Go On!
Teletoon Canada
Secret Location / Fresh TV
Perfect Storms Interactive
Shaw Media (History)
Secret Location
Budweiser Red Light
Budweiser Canada
UM Canada
MiO Sport “Swish”
Kraft Canada (MiO)
Taxi Canada
Real-Life Hero
SickKids Foundation
JWT Toronto
Stanfield’s + Comedy Exposed!
Stanfield’s / Comedy Network
John St.
The Inevitable News
World Wildlife Fund
John St.
BreakAway CAM
Telus
Cossette Media
Best Digital Engagement
140 Character Films
McDonald’s Canada
Tribal Worldwide
Amir Johnson
One Method
Kringl
Make-a-Wish Foundation
Zulu Alpha Kilo
Mazda3 Fast Lane
Mazda
JWT Toronto
Milk Carton 2.0
Missing Children Society of Canada
Grey
Social Smoking Campaign
Ontario Ministry of Health and Long-Term Care
BBDO Toronto
Something In Your Tweet
Colgate
Union
Spoiler Alerter
Molson Canadian
Rethink
Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada
The Amazing Race Canada Online
Bell Media (CTV)
Secret Location
Walk Off Your Poutine
Valentine
Lg2
WestJet Christmas Miracle
WestJet
Mosaic
In case you missed them, click here for the shortlists for AToMiC Collaboration and CSR, here for the AToMiC Idea and AToMiC ROI, and here for Best Brand Integration.
