AToMiC shortlist: part four

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.

From the stupefying to the stupendous, MiCPlayback and strategy are releasing the names of the 93 entries that made it into the second round of the 2014 AToMiC Awards judging. We’ll be announcing categories each week until the final week before the gala, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.

In the fourth installment, here are the shortlists for Best Broadcast Integration and Best Digital Engagement (in random order):

Best Broadcast Engagement

Coke Zero campaign
Coca-Cola Canada
Zulu Alpha Kilo

Grojband: The Show Must Go On!
Teletoon Canada
Secret Location / Fresh TV

Perfect Storms Interactive
Shaw Media (History)
Secret Location

Budweiser Red Light
Budweiser Canada
UM Canada

MiO Sport “Swish”
Kraft Canada (MiO)
Taxi Canada

Real-Life Hero
SickKids Foundation
JWT Toronto

Stanfield’s + Comedy Exposed!
Stanfield’s / Comedy Network
John St.

The Inevitable News
World Wildlife Fund
John St.

BreakAway CAM
Cossette Media

Best Digital Engagement

140 Character Films
McDonald’s Canada
Tribal Worldwide

Amir Johnson
One Method

Make-a-Wish Foundation
Zulu Alpha Kilo

Mazda3 Fast Lane
JWT Toronto

Milk Carton 2.0
Missing Children Society of Canada

Social Smoking Campaign
Ontario Ministry of Health and Long-Term Care
BBDO Toronto

Something In Your Tweet

Spoiler Alerter
Molson Canadian

Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada

The Amazing Race Canada Online
Bell Media (CTV)
Secret Location

Walk Off Your Poutine

WestJet Christmas Miracle

In case you missed them, click here for the shortlists for AToMiC Collaboration and CSR, here for the AToMiC Idea and AToMiC ROI, and here for Best Brand Integration.