AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

From the stupefying to the stupendous, strategy, MiC and Playback are releasing the names of the 93 entries that made it into the second round of the 2014 AToMiC Awards judging. We’ll be announcing categories each week until the final week before the gala, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.

In the fifth installment, here are the shortlists for Best Experiential Engagement (in random order):

Best Experiential Engagement

Arctic Home
Coca-Cola Canada
Zulu Alpha Kilo / Gravity Partners Ltd

Harvey’s Canada
BBDO Toronto

Get Rich the Rainbow
BBDO Toronto

Ice Truck
Canadian Tire
Taxi Canada

La Carnita
One Method (Bensimon Byrne)

Magnum Pleasure Store
Unilever (Magnum)

Mazda3 Fast Lane

Repackaging Help / Thank You for Helping the Homeless / Homeless Donation Boxes
Raising the Roof
Leo Burnett

Real-Life Hero
SickKids Foundation
JWT Toronto

Stanfield’s + Comedy Exposed!
Stanfield’s / Comedy Network
John St.

The Living Piano
Lowe Roche Advertising

The Beer Fridge
Molson Canadian

The Walking Dead Rotting Finger Countdown
Leo Burnett

In case you missed them, click here for the shortlists for AToMiC Collaboration and CSR, here for the AToMiC Idea and AToMiC ROI, here for Best Brand Integration, and here for Best Broadcast Integration and Best Digital Engagement.