Amidst the hustle and bustle of Canadian Music Week in Toronto, marketers and agencies gathered together last night to celebrate the best in radio advertising. The Crystal Awards, presented by Bell Media, the Canadian Broadcast Sales and Target Broadcast Sales, awarded a total of 33 Gold, Silver and Bronze prizes, with the Platinum Crystal piece going to Ford Canada and Y&R for the “Smell Details” radio spot. At just about this time last year, the agency and brand accepted a Bronze Lion in Cannes for their “Avocado” spot, which also took home a Silver prize at this year’s Crystal Awards.
Rethink and MacLaren McCann were among the most awarded agencies last night, with the former taking home two Golds (for Playland and Science World) and a Silver (also for Science World), while the latter agency was awarded a Gold, Silver and Bronze (for MasterCard). Corus Media, of all the radio broadcasters that won last night, made the most trips to the stage, taking home a Gold (for 99.1 Fresh FM), three Silvers (for Gienow Windows & Doors, Q107 and 102.1 The Edge) and six Bronze (for Q107, Zoup! Fresh Soup Company, Rock 101 and Power 97).
— Here is a list of the Gold winners from Wednesday night’s show:
Agency Campaign:
Playland
“The Last Call, Found Footage”
Rethink
Agency Single:
Science World
“Fatten Up”
Rethink
Best Radio Entry from a Small Market:
Okanagan Pizza
“1-900 Pizza”
Vista Radio
Production—Creative Use of Sound/Music:
KiSS 92.5, Toronto
“KiSS 92.5 Top Hours”
Rogers Radio
Copywriting:
Ford Canada
“Smell Details”
Y&R Canada / Pirate Radio
Performance:
MasterCard PayPass
“Sicky”
MacLaren McCann / Mr. Bronx
Public Service Announcement:
YWCA Halifax
“Graduate”
Dory Advertising
Radio Campaign:
Charton-Hobbs
“Fleenbort, S-O-B-I-E-S-K-I, Soooooooo”
Rogers Radio Toronto
Radio Promotion Campaign:
99.1 Fresh FM
“Washing The Car, Plugged In, Ice Scraper”
Corus Radio Winnipeg
Radio Promotion Single:
C100 – IWK Radiothon
“Number of Reasons”
Bell Media Halifax Radio – C100
Radio Single:
Midtown Car Wash
“Censored”
Energy 106 (Evanov Radio Group)
— Here is a list of the Silver winners:
Agency Campaign:
Maple Leaf Consumer Food Inc.
“Mom, Shed”
Target / GGRP
Agency Single:
Science World
“Appendix”
Rethink / Wave
Best Radio Entry from a Small Market:
Wok Box Fort McMurray
“Wok Box Soap Opera”
Harvard Broadcasting
Production—Creative Use of Sound/Music:
Gienow Windows & Doors
“What’s Out There?”
Corus Entertainment
Copywriting:
Ford Canada
“Avocado”
Y&R Canada / Pirate Radio
Performance
MasterCard PayPass
“Annoying Friend”
MacLaren McCann / Mr. Bronx
Public Service Announcement
Canadian Red Cross
“Obituary”
Pro Bono Group
Radio Campaign
Absolute Comedy
“Sicko, Tall Dark & Angry, Town Bike”
Rogers Radio Toronto
Radio Promotion Campaign
Q107
“Farrah Fawcett, Lee Majors, Catherine Bach, Tom Selleck”
Corus Radio Toronto
Radio Promotion Single
102.1 The Edge
“Greg Beharrell Epic Boat Cruise”
Corus Radio Toronto
Radio Single
Yonge Eglinton Laser Eye Centre
“That Guy”
Bell Media
— And here is the list of the Bronze winners:
Agency Campaign
MasterCard PayPass
“Annoying Friend, Baby Bump, Sicky”
MacLaren McCann / Mr. Bronx
Agency Single
Maple Leaf Consumer Food Inc.
“Mom”
Target / GGRP
Best Radio Entry from a Small Market
Sun Taxi
“The Taxi Rap”
Rogers Broadcasting
Production—Creative Use of Sound/Music
Spring Garden
“Shopping Under the Stars”
Dory Advertising for Khula and Partners
Copywriting
Q107
“Forever Classic”
Corus Radio Toronto
Performance
Zoup! Fresh Soup Company
“Big Spoon of It”
Corus Radio Kitchener
Public Service Announcement
VOBOC
“Hello”
Taxi Montréal
Radio Campaign
Zoup! Fresh Soup Company
“Big Spoon of It, Big Spoon of It-Fall, Feel Good Soup”
Corus Radio Kitchener
Radio Promotion Campaign
Rock 101
“Revolution”
Corus Radio Vancouver
Radio Promotion Single
Power 97
“Power 97’s Every Second Counts”
Corus Entertainment
Radio Single
Zoup! Fresh Soup Company
“Big Spoon of It”
Corus Radio Kitchener
Image via Shutterstock.
