To help promote the local TedXColumbiaSIPA (Columbia University’s school of international affairs), Capital C unleashed some Glassholes.
The latest campaign from the Toronto agency – for the New York University event happening this weekend – will be seeded out digitally, targeting TedX goers, students and people who have ideas worth sharing.
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The documentary-style films examine what would happen if current social media and tech trends overshadowed people’s desire to engage with thought-provoking content. Following two “social media historians” in a dystopian future, the first video features life through Google Glass, while the second declares smart ideas longer than six-seconds caused the decline of long-form information.
Capital C worked on the campaigns pro-bono, says Gary Watson, CCO at Capital C. “Shortened attention spans [and] technology overload [are] things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”
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