Introducing strategy’s PR Agency of the Year Award

It's PR's time to shine. Find out details about the first phase of the competition, with an entry deadline of June 2.

For years, strategy has been naming an Agency of the Year – a creative agency whose body of work stands out from the rest of the country’s. Over the years, we’ve added Media Agency of the Year and Digital Agency of the Year, and this year we’re adding a brand new award.

PR agencies are becoming more creative, more diverse and gaining a bigger seat at the table. So there’s no better time than now for the publication to introduce the inaugural PR Agency of the Year Award.

This new category, which was created after considerable discussion with industry execs, will be based on an agency’s body of work (three submitted cases) and judged by a panel of PR experts from both the agency and client sides. Eventually, agencies will be asked to submit full cases (including write-ups and visuals) but for now, we ask that agencies only express their intent to enter.

To do this, those interested in participating in the competition should email only the following:

- The names of the three cases, and their respective clients (three different clients from different companies, and the work must be Canadian)

- The dates when the work was in market (programs must have launched between June 2013 and June 2014)

*Note: If you are including pro-bono work, only one pro-bono entry is allowed. Self-promotional work is not allowed – there must be a client.

Send this information to Jennifer Horn at before Monday, June 2. There is no cost to enter.

After receiving expressions of interest, we will send a submission package with full instructions on how to prepare the case studies to those who are eligible to enter.

The submission period, when agencies will be able to upload their case studies to a dedicated microsite for a panel of judges to score, will take place in early July.

A Gold winner, plus a Silver and a Bronze will be announced at the strategy Agency of the Year gala in the fall.

Image via Shutterstock